data that tells you what to do next
stop drowning in dashboards you don't understand. we track what matters, explain what it means, and recommend specific actions.
clients make faster decisions with our reporting
avg revenue impact from insights we surface
metrics that actually matter
we skip vanity metrics and focus on numbers tied to revenue. here's what we monitor monthly.
revenue per visitor
total revenue divided by traffic. the single best indicator of site performance. when this goes up, everything improves.
conversion rate by source
which traffic sources actually convert. helps you stop wasting ad spend on channels that don't work.
customer lifetime value
how much a customer is worth over time. critical for deciding how much you can spend to acquire them.
cart abandonment triggers
exactly where and why people leave without buying. we track the specific pages and steps with highest drop-off.
repeat purchase rate
percentage of customers who buy again. low repeat rates mean you have a retention problem, not a traffic problem.
average order value
how much people spend per transaction. small increases here compound dramatically over time.
monthly reports you'll actually read
no 40-page pdfs full of charts. we give you a 2-page summary with the 3-5 most important insights and what to do about them.
executive summary
top-level view of performance vs goals. what's working, what's not, what changed.
trend analysis
month-over-month and year-over-year comparisons. we highlight meaningful changes and explain why they happened.
action recommendations
specific tests or changes to try based on the data. prioritized by potential impact.
monthly review call
30-minute video call to walk through findings and answer questions. recorded for your team.
key insight
mobile conversion dropped 12% after checkout redesign. recommend reverting to previous flow while testing new version.
priority action
implement exit-intent popup on product pages. similar stores see 8-12% reduction in abandonment.
stop guessing, start knowing
every decision you make should be backed by data. we make sure you have the insights you need without the complexity you don't.
saves 6+ hours per month on reporting
identifies 3-5 high-impact actions monthly
whole team understands the data